FINDING YOUR FOUNDATION MATCH AFTER 40 IS DIFFERENT

@gina__cicero

599.0K followers · usually 6.9K views a post

Views

2.4M

Likes

1.4K

Comments

22

Shares

63

SoundTikTok sound · original sound - gina__cicero

View velocity

+54 views over 5.3d · ~10/day · 5 observations

Promoted product

Hung Vanngo Red Carpet Skin Foundation

Why it worked

The video addresses a common pain point for a specific demographic (women over 40) and offers a practical solution with a specific product recommendation. The creator's personal experience and clear demonstration make the advice relatable and actionable.

Summary

The creator explains that finding the right foundation match after 40 involves more than just shade, emphasizing the importance of undertone and formula. She demonstrates using the Hung Vanngo Red Carpet Skin Foundation from Sephora, highlighting how she checks the match on her jawline and looks for a comfortable, blendable formula.

Structure

1Introduction to the challenge of finding foundation after 40
2Introducing the Hung Vanngo Red Carpet Skin Foundation from Sephora
3Explaining the importance of shade, undertone, and formula
4Demonstrating application and checking the blend on the jawline

Original caption

I don’t choose foundation the same way I did 10 years ago. These days I’m paying attention to more than just the shade. #ad The undertone and formula matter just as much for me. This is my complexion-matching journey using the Hung Vanngo Red Carpet Skin Foundation. Find your match at Sephora. @sephoracanada @Hung Vanngo Beauty #sephorasquadcanada

More from @gina__cicero

Product placement

Sephora: APPEARS - a shopping bag is shown, and the brand is mentioned as the place to buy the product. Removing it would not change what happens in the video. Hung Vanngo Red Carpet Skin Foundation: ACTS - the product is shown, applied to the face, and discussed as a solution to a problem. Removing it would change what happens in the video.

Call to action

Find your perfect complexion match that works for you. Find your foundation match at Sephora.

On-screen text

FINDING YOUR FOUNDATION MATCH AFTER 40 IS DIFFERENT Hung Vanngo Red Carpet Skin Foundation I'm not just looking for the closest shade anymore. I'm looking for the right shade, the right undertone and the formula that works for my skin. For my complexion match, I'm using the Hung Vanngo Red Carpet Skin Foundation from Sephora. Shade + undertone I always check my foundation on the jawline because I want the foundation shade and undertone to blend perfectly from my face into my neck. shade 7 Shade + undertone As my skin has changed, the formula has become just as important to me as finding the right shade for my skin. I like a formula then feels comfortable, blends smoothly and gives me a polished finish while still looking like my skin. Once my foundation is blended. Shade. Undertone. Formula. Finish I look at the shade, the undertone, the formula and finish all come together. I want the match to be seamless from face blending into the neck. When the shade, undertone and formula all work together, that's how I know I found my perfect complexion match. Sephora makes it easy for you to explore different shades and formulas to find the perfect complexion match that works for you. Find your foundation match at Sephora Find your perfect foundation match at Sephora.

Transcript

Finding your foundation match after 40 is completely different. I'm not just looking for the closest shade anymore. I'm looking for the right shade, the right undertone and the formula that works for my skin. For my complexion match, I'm using the Hung Vanngo Red Carpet Skin Foundation from Sephora. I always check my foundation on the jawline because I want the foundation shade and undertone to blend perfectly from my face into my neck. As my skin has changed, the formula has become just as important to me as finding the right shade. For my skin, I like a formula that feels comfortable, blends smoothly and gives me a polished finish while still looking like my skin. Once my foundation is blended. Shade. Undertone. Formula. Finish. I look at the shade, the undertone, the formula and finish all come together. I want the match to be seamless from face blending into the neck. When the shade, undertone and formula all work together, that's how I know I found my perfect complexion match. Sephora makes it easy for you to explore different shades and formulas to find the perfect complexion match that works for you. Find your perfect foundation match at Sephora.