You doing the same makeup routine for the last 10 to 20 years?

@ericataylor2347

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SoundTikTok sound · original sound - ericataylor2347

Promoted product

Smashbox Dual Filtersmashbox.com

Why it worked

The video effectively targets a common pain point for mature skin (makeup looking dry and cakey) and offers a specific, innovative solution. The creator's demonstration and explanation of the product's dual function and lightweight formula make it appealing and relatable.

Summary

The creator questions if viewers are using outdated makeup routines and introduces Smashbox Dual Filter, a 2-in-1 foundation and concealer. She demonstrates its application, highlighting its lightweight feel, coverage, and skincare benefits, suggesting it's ideal for mature skin.

Structure

1Questioning old makeup routines
2Introducing Smashbox Dual Filter
3Demonstrating application and texture
4Explaining benefits for mature skin

Original caption

Using the same makeup for the past 20+ years? #SmashboxPartner @Smashbox Cosmetics NEW Dual Filter 2-in-1 Concealer + Foundation is perfect for multi-tasking plus light-weight yet full coverage. Available in 36 shades at @Ulta Beauty & smashbox.com #SmashboxPrimer #SBXambassador #Smashbox #makeup

More from @ericataylor2347

Product placement

Smashbox Dual Filter (foundation and concealer) ACTS - it is applied to the face to provide coverage and a dewy look. Removing it would change the video's content. Smashbox (brand name on product) APPEARS - it is visible on the product. Removing it would not change what happens in the video.

On-screen text

You doing the same makeup routine for the last 10 to 20 years? Looking a little dry, cakey. Might be time to update to some new formulas. You're not still using a rotary phone? Try a new formula and technology that can make our skin look dewy and radiant. Now I think it's time to embrace new textures and techniques. This is Smashbox Dual Filter. It has a special pigment delivery system that allows it to cover, but goes on so thin and lightweight. Pro tip. Put on the back of your hand, press it into your brush instead of going right into the face. Now, when you go on, it's gonna build up this veil of coverage. 71% skincare. It has glycerin, vitamin E, leaving the skin covered up to full coverage, but dewy. And the dual part? It's also used as a concealer. Do you see that tiny amount that just spread on my skin like butter? Look at that. Um, I'm sorry, what? Ready for this? Pump on one side for foundation, concealer application on the other. Why this is so thin and advantageous for mature skin? Because the thinner, the less likely to crease and crack. So what I do is I don't go right under the eye. I start lower and then work my way up to the most textural areas. So it gives all the coverage with none of the cake. So if you're doing the same thing for the last 10, 20, 30 years. I think it's pretty important to, uh, try something new. This is crazy because it wears and feels like a skin tint, but covers like a foundation, but not like an old school foundation. There's just sometimes that skin tints aren't enough. Dark spots, rosacea. We need a little bit more coverage. So this gives the lightweight feel with all the coverage and glow. I say yes. Mature skin approved.

Transcript

Hey you. You doing the same makeup routine for the last 10 to 20 years? Looking a little dry, cakey. Might be time to update to some new formulas. You're not still using a rotary phone? Try a new formula and technology that can make our skin look dewy and radiant. Now I think it's time to embrace new textures and techniques. This is Smashbox Dual Filter. It has a special pigment delivery system that allows it to cover, but goes on so thin and lightweight. Pro tip. Put on the back of your hand, press it into your brush instead of going right into the face. Now, when you go on, it's gonna build up this veil of coverage. 71% skincare. It has glycerin, vitamin E, leaving the skin covered up to full coverage, but dewy. And the dual part? It's also used as a concealer. Do you see that tiny amount that just spread on my skin like butter? Look at that. Um, I'm sorry, what? Ready for this? Pump on one side for foundation, concealer application on the other. Why this is so thin and advantageous for mature skin? Because the thinner, the less likely to crease and crack. So what I do is I don't go right under the eye. I start lower and then work my way up to the most textural areas. So it gives all the coverage with none of the cake. So if you're doing the same thing for the last 10, 20, 30 years. I think it's pretty important to, uh, try something new. This is crazy because it wears and feels like a skin tint, but covers like a foundation, but not like an old school foundation. There's just sometimes that skin tints aren't enough. Dark spots, rosacea. We need a little bit more coverage. So this gives the lightweight feel with all the coverage and glow. I say yes. Mature skin approved.