Why it worked
The video leverages the popular 'project pan' trend, which taps into viewers' desire for relatable content about using up existing products rather than constantly buying new ones. The creator's genuine enthusiasm and clear progress updates on multiple makeup items create a sense of shared journey and encourage viewer engagement through comments and tips.
Summary
The creator provides an update on their makeup "project pan" where they aim to finish existing products. They showcase progress on several items, including a Saie Glowy Super Gel, Makeup By Mario Cream Bronzer, and a Patrick Ta blush, noting minimal progress on some due to limited usage time. They also highlight the near-empty status of a powder bronzer and a Benefit blush, expressing excitement about finishing them. New items added to the rotation include a Makeup By Mario eyeshadow palette, lip liner, and lip gloss, alongside a Rare Beauty mascara and setting spray.