@gretaarlauskaitee — 13x breakout

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I might be starting an organic cotton activewear brand...

@gretaarlauskaitee

2.8K followers · usually 1.2K views a post

Views

15.8K

Likes

1.5K

Comments

154

Why it worked

The creator taps into the growing interest in sustainable and natural living by sharing a personal journey and seeking community input on a potential new venture. This approach fosters engagement and positions the creator as relatable and open to feedback, building anticipation for their brand.

Summary

The creator shares their journey of transitioning to a more natural lifestyle, including changes in diet, beauty products, and clothing. They express a desire to start an organic cotton activewear brand due to dissatisfaction with current options and seek feedback on their design ideas.

Structure

1Introduction to starting an organic cotton activewear brand
2Transition to a natural, non-toxic lifestyle
3Challenges with current activewear options
4Design ideas and desired qualities for activewear
5Seeking feedback on the brand concept

Call to action

What do you like? What would you change? Would you wear organic cotton activewear? What do you think is a fair price for 95% GOTS Certified Organic Cotton leggings / tops?

On-screen text

I might be starting an organic cotton activewear brand... I spent the last few months slowly switching to a more natural, non toxic lifestyle That meant changing my beauty products Changing my diet And my clothes One thing I really struggled with? Gym clothes.... Everything seemed to be made from polyester, expensive, always sold out or just wasn't very flattering. I wanted a activewear that: Felt good ✓ Looked flattering ✓ Made from GOTS certified organic cotton ✓ Didn't cost a fortune ✓ Here are some of my design ideas This is still the VERY beginning.... I'd genuinely love your feedback before I move forward What do you like? What would you change? Would you wear organic cotton activewear? What do you think is a fair price for 95% GOTS Certified Organic Cotton leggings / tops?

Original caption

#organiccotton #nontoxicswaps #naturalfibers #crunchy