Two years ago this was a sketch

@wildbodyaustralia

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SoundTikTok sound · original sound - dj.hasy

Promoted product

WildBodywildbody.com.au

WILDBODY creates breathable, non-synthetic organic cotton activewear in Australia. WILDBODY is an organic activewear brand designed to empower women with stylish, sustainable, and non-toxic clothing that moves with you. Embrace your natural strength and live boldly with activewear made for every body.

2 videos

Why it worked

The video taps into the creator's personal journey and resilience, making the product aspirational and relatable. The "before and after" narrative of the brand's creation, combined with the product's ethical sourcing, appeals to a values-driven audience.

Summary

The creator shares the journey of her activewear brand, WildBody, from a sketch to a finished product she now wears to Pilates. She highlights the brand's commitment to organic cotton and ethical production.

Structure

1Sketch and rejection
2Development and hard work
3Wearing the product to Pilates

Original caption

Two years ago this was a sketch on my kitchen bench in regional WA. Fifty manufacturers said no. Eight months of development while still working a paying job. Today I went to Pilates in it. 88% GOTS certified organic cotton. Designed without polyester or nylon fabric blends. Graded independently across sizes 4 to 22. The doubt died. The fire didn’t. #wildbody #femalefounder #activewear #organiccotton #naturalfibres

More from @wildbodyaustralia

Product placement

WildBody (ACTS - creator's own activewear brand, shown being worn by the creator; removing it would change what happens in the video)

On-screen text

Two years ago this was a sketch

Transcript

Two years ago this was a sketch on my kitchen bench in regional WA. Fifty manufacturers said no. Eight months of development while still working a paying job. Today I went to Pilates in it. 88% GOTS certified organic cotton. Designed without polyester or nylon fabric blends. Graded independently across sizes 4 to 22. The doubt died. The fire didn’t. #wildbody #femalefounder #activewear #organiccotton #naturalfibres

In March 2025 I started asking a simple question. Why is 90% of activewear made

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WildBody

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