pov your wife owns a small business so you have to pretend to be a customer so more people will come to her booth

@happyandhannahmade

113.5K followers · usually 2.8K views a post

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SoundTikTok sound · original sound - amber.skiesss_

Promoted product

happy and hannahmade

PO BOX 141 Carmel, IN 46032

2 videos

Why it worked

The video uses a relatable and humorous scenario of a spouse supporting a small business, which resonates with viewers who are entrepreneurs or have partners who are. The 'pov' format and the subtle promotion of the business make it feel authentic and engaging.

Summary

The video shows a person pretending to be a customer at a small business booth, which is run by their wife. The caption explains that this tactic is used to encourage more shoppers to visit the booth, as people are more likely to approach a busy stall.

Structure

1Person pretends to browse items at a booth
2Person holds up an item to examine it
3Person smiles at the camera
4Person holds up a small box of products

Original caption

what would I do without mr happy and hannahmade?!?☀️🌈 in my experience, having people in your booth (even just one!) will encourage MORE people to come over to your booth! Some shoppers are shy/have anxiety, so they are very unlikely to come to an empty booth. Other shoppers (like me) are nosy, so when we see a crowd at a booth, we want to see what all the fuss is about and go check it out! So I like to employ danilo to be a ‘shopper’ when things get a little slow 🥰 he’s so good at his job! #artist #SmallBusiness #husbandwife #earrings #artmarket

More from @happyandhannahmade

Product placement

happy and hannahmade: ACTS - this is the name of the small business being promoted. The video shows the creator's husband pretending to be a customer at the business's booth, which is the central action of the video. Removing this name would change the context of the video. The business sells handmade items like earrings and possibly other crafts.