I don't even know who you are

@herfirst100k

2.4M followers · usually 19.6K views a post

Views

60.8K

Likes

2.8K

Comments

218

Shares

48

Selling · Course / Info

Financial Feminist

Why it worked

The video directly addresses a common viewer sentiment of not knowing who a creator is, using a confident and slightly provocative tone to establish credibility and intrigue. It quickly lists impressive, quantifiable achievements that serve as social proof.

Summary

The creator, Tori Dunlap, responds to a comment asking who she is by listing her accomplishments as a multi-millionaire, best-selling author, business owner, and podcast host. She highlights her success in helping millions of women save money, pay off debt, and start businesses.

Structure

1Introduction and response to comment
2Listing accomplishments (millionaire, author)
3Listing accomplishments (business owner, Forbes 30 under 30)
4Highlighting podcast and impact on women
5Concluding statement

Product placement

Nike (appears, logo on shirt, does not change video content)

On-screen text

Reply to @jovanihrnndz I don't even know who you are

Original caption

now you know!!!

More from @herfirst100k

Their other posts in the index, biggest breakout first.

Transcript

well I'm Tori Dunlap Tori Dunlap I am a multi millionaire a New York Times best selling author a multi million dollar business owner I'm a Forbes 30 under 30 recipient I also host the number one business podcast for women in the world and I've helped over 3 million women save money pay off debt feel financially confident and start businesses start businesses so I'm that bitch