@herfirst100k — 80x breakout

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I'm a multi-millionaire and apparently I'm doing "rich" incorrectly

@herfirst100k

2.4M followers · usually 11.4K views a post

Views

896.4K

Likes

108.1K

Comments

3.9K

3.8K

View velocity

+355.2K views over 41.9d · ~8.5K/day · 12 observations

Why it worked

The video likely resonated with viewers due to its contrarian take on wealth and spending, challenging common assumptions and offering a relatable perspective on financial decisions. The creator's confident and direct delivery, combined with the controversial nature of the topic, likely drove engagement and shares.

Summary

The creator, who identifies as a multi-millionaire, challenges the common perception of what it means to be rich. She argues that societal expectations of wealth, such as owning yachts and Bugattis, are incorrect and that true wealth comes from smart spending decisions, not just accumulating money.

Structure

1Introduction: Creator claims to be a multi-millionaire doing 'rich' incorrectly.
2Challenging perceptions: Debunks the idea that a million dollars automatically means luxury items like yachts and Bugattis.
3Critique of societal expectations: Explains that people often judge wealth based on superficial factors.
4The real reason for financial struggle: Highlights that spending money on 'stupid shit' prevents wealth accumulation.
5Conclusion: Encourages smart spending and dismisses the idea that one must live frugally to be wealthy.

Product placement

Toyota (car brand) - appears as a car the creator drives. Removing it would not change what happens in the video. Her First 100k (brand) - appears as a website/page title. Removing it would not change what happens in the video.

On-screen text

THIS TAKE IS GONNA GET ME CANCELLED. REALLY CARE. EVERY TIME I TELL AM A MULTI MILLIONAIRE, EVERY TIME SOMEBODY EVERY TIME SOMEBODY LIKE THAT. YOU'RE A MULTI AND YOUR HOUSE YOU'RE A MULTI AND YOU DRIVE A TOYOTA. AND EVERY SINGLE TIME I WANNA BE LIKE, YEAH, BITCH, HOW DO I IMMEDIATELY KNOW THAT YOU'LL NEVER BECOME ONE? I HATE TO SAY IT. OUT HERE WHO ARE TELLING ME THAT HAVING A MILLION DOLLARS MEANS YACHTS AND MANSIONS AND BUGATTIS. IT DOESN'T. LIKE, A MILLION DOLLARS IS A LIKE, WE TALK ABOUT SYSTEMIC OPPRESSION ALL THE TIME HERE. AT HER FIRST TALK ABOUT THAT. THERE'S SO MANY REASONS THE AVERAGE PERSON CAN'T GET AHEAD HOW HARD THEY'RE WORKING. IN THAT NEW PARAGRAPH. AND ALSO, $1 MILLION IS NOT THAT MUCH MONEY. A MILLION DOLLARS IS NOT THAT MUCH MONEY. SO CRAZY THAT MILLION DOLLARS AND MOST MAJOR U.S. CITIES COULD BUY A YACHT AND A BUGATTI. BUT SECOND OF ALL, THE REASON YOU'RE IS BECAUSE THE MOMENT YOU GET YOU SPEND IT BUNCH OF STUPID SHIT. NOT A FINANCIAL EXPERT. WHO'S ON HERE CAN NEVER SPEND MONEY ON LATTES. CAN'T BUY A HOUSE. NOT THAT PERSON AND THE 5 ARE HERE KNOW I'M NOT THAT PERSON. IN THAT NEW PARAGRAPH. AND ALSO, YOU CAN'T SPEND YOUR HARD EARNED MONEY ON STUPID SHIT JUST TO PERFORM WEALTH TO OTHER PEOPLE BECAUSE IT WON'T WORK. THAT'S NOT HOW YOU GET WEALTHY. SO FOR EVERY SINGLE PERSON IN MY COMMENTS I'M A MULTI MILLIONAIRE BECAUSE I LOOK A CERTAIN WAY, A CERTAIN CAR, OR DON'T HAVE WHAT THEY THINK A MULTI MILLIONAIRE SHOULD HAVE, IT'S WHY YOU'RE BROKE, BABES. THAT'S BROKE, BABES. THAT'S WHY YOU'RE BROKE.

Original caption

the reason I became and stayed a multi-millionaire has everything to do with making smart spending decisions that feel good for me and no one else!!!!