NEW TARGET SQUISHMALLOW SQUISHIES

@aambermakaylaa

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SoundTikTok sound · Sunny Café Morn

Promoted product

Squishmallow

4 videos2 creators

Why it worked

The video taps into the popular trend of collecting Squishmallows and the excitement of finding new releases at a common retail location like Target. The creator's enthusiastic presentation and clear visuals of the products make it relatable and engaging for fellow collectors.

Summary

The creator visits a Target store to find new Squishmallow plushies. She showcases several different Squishmallow characters she finds, including an axolotl, a cat, a frog, and a unicorn, and decides to purchase a mushroom-themed one.

Structure

1Creator announces hunt for new Squishmallows at Target.
2Creator searches the store for the plushies.
3Creator finds and shows various Squishmallow characters.
4Creator decides to purchase a mushroom Squishmallow.

Original caption

these are the cutest squishies EVER 😭 #squishy #squishmallow

More from @aambermakaylaa

Product placement

Target (store): APPEARS - a retail store where the video takes place. Removing it would change the video's setting. Squishmallow (plush toy brand): ACTS - plush toys are shown, handled, and discussed as items for sale. Removing it would change the video's subject.

Call to action

check out my account if you want to see the full haul and review

On-screen text

NEW TARGET SQUISHMALLOW SQUISHIES

Transcript

I'm on the hunt for the new Target Squishmallow squishies. So where are the squishies? Let's go see if we can find them. Oh my gosh. Oh my gosh. They're nice. We actually found them. They're 7.99. I found the axolotl. The cat. And a frog. And they also have a unicorn. And since they have other mushrooms, I'm gonna get this one to cut open. We got them. Oh yeah. Go to my account if you want to see the full haul and review. And also gonna cut one.