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All breakouts
128Talking HeadResult / Flex hookLifestyle
Hook
$1,406,250
@thetreystone
3.4K followers · usually 801 views a post
Views
102.4K
Likes
2.8K
Comments
37
Shares
57
Why it worked
The video likely performed well due to the celebrity association with Dwight Howard and the aspirational element of purchasing a mansion. The narrative of a clever negotiation strategy also adds an engaging storytelling component.
Summary
The creator recounts how he purchased Dwight Howard's mansion for below market value after Howard's mismanagement. He details a strategy involving appealing to Howard's ego to secure favorable terms for the repairs, which ultimately benefited the creator financially.
Structure
- 1Introduction of Dwight Howard's mansion and its poor condition
- 2Creator's strategy to appeal to Howard's ego
- 3Negotiation for repairs and below-market price
- 4Howard's acceptance and the favorable outcome for the creator
Product placement
Dwight Howard (appears, does not act, removing him changes the topic)
Treystone.com (appears, does not act, removing it changes the topic)
On-screen text
$1,406,250
$4,500,000
MANSION
The guy ran
the ground
his entourage
It was
to figure out
to give me
concession
they just
of the property
sold it to me
below market
with an idea
to his ego
my agent
guy look
sign a ball
for my
we're huge
"fans"
Oh my gosh
Howard
in our house
be amazing
he loved it
I figured
a huge ego
splitting the
repairs
part was
doubled
estimate
so he paid
It was
Original caption
How I Bought Dwight Howard's Mansion
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