Why it worked
The creator uses an exaggerated and enthusiastic tone, combined with on-screen text and a relatable sentiment about a product's return, to create an engaging and shareable piece of content.
Summary
The creator excitedly announces that "Lipglossssssssssss" is back on the internet, stating that the world is healing and that the video made her year. The on-screen text reinforces the excitement about lipgloss's return.
Structure
- 1Excited announcement of lipgloss's return
- 2Declaration of world healing
- 3Personal positive reaction to a video
- 4Statement of personal fulfillment
Product placement
Lipglossssssssss (brand name): ACTS - the creator is talking about this brand of lipgloss and implies it is desirable and back on the internet. Removing it would change the topic of the video. Lipglossssssssss (brand name): APPEARS - mentioned in the caption and hashtags. Removing it would not change what happens in the video.