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29.4Talking HeadSocial Proof hookLifestyle
Hook
only the project pan girlies will understand this feeling!
@itsbeverlysworld
27.4K followers · usually 13.1K views a post
Views
384.7K
Likes
18.7K
Comments
121
Shares
134
Promoted product
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Why it worked
The video taps into a niche community ('project pan') with a relatable emotion of finishing a product, especially one that was disliked. This shared experience creates a strong sense of community and validation.
Summary
The creator expresses immense relief and happiness as they finally finish a makeup product they disliked. This accomplishment is framed as a significant personal victory, particularly for those engaged in 'project pan' challenges.
Structure
- 1Introduction to the feeling of finishing a product
- 2Expressing dislike for the product
- 3Celebrating the product's completion
- 4Relief and happiness at finishing
On-screen text
only the project pan girlies will understand this feeling!
Transcript
Oh you guys, today's today. Thank God. I hated this stuff so much. She's finally gone. I'm so happy.
Original caption
finally finishing a product you didn’t even like >>> #projectpan
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