Loading video…
All breakouts
7.3Talking HeadSocial Proof hookLifestyle
Hook
It’s back in stock!!!
@ericataylor2347
2.4M followers · usually 30.3K views a post
Views
222.3K
Likes
2.6K
Comments
136
Shares
87
Promoted product
Glow Balm 1 and 2
Why it worked
The video leverages scarcity and a popular product restock to drive engagement. The creator's demonstration and clear explanation of the product's benefits for a common concern (under-eye crepiness) make it highly relatable and desirable.
Summary
The creator announces that Glow Balm 1 and 2 are back in stock after selling out quickly. She demonstrates how the product can be used to address under-eye crepiness and reduce the appearance of cakey concealer.
Structure
- 1Announcement of restock
- 2Demonstration of product application
- 3Explanation of product benefits
- 4Call to action (implied by restock announcement)
Product placement
Glow Balm 1 and 2 (ACTS - used to apply makeup, makes skin look better, removes crepiness, says it's a solution for under-eye crepiness, says it reduces cakey concealer and releases creases. Removing it would change what happens in the video).
Original caption
It’s back in stock!!! We sold out in weeks and now glow balm 1 and 2 are back in stock!!! If you got a crepey undereye this is the solution!!! Say good bye to cakey concealer and release the crease #makeupover40 #tiktokshop #makeup
More from @ericataylor2347
More breakout videos from this creator.
