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Hook
MY PRODUCTIVE POCKETS OF PEACE DURING THE DAY AS A WORKING MOM
@liascenna
147.6K followers · usually 29.8K views a post
Views
11.6M
Likes
12.5K
Comments
46
Shares
244
Promoted product
PayPal
Why it worked
The video effectively integrates the PayPal app into a relatable 'day in the life' narrative of a busy working mom, showcasing its utility for everyday tasks and shopping in a non-intrusive way.
Summary
A working mom shares how she uses the PayPal app to manage her finances and find deals throughout her busy day, from getting ready in the morning to cooking dinner and relaxing in the evening. The app helps her stay organized and track her spending efficiently.
Structure
- 1Morning routine and getting kids ready
- 2Using PayPal app for shopping and deals
- 3Managing finances while cooking
- 4Relaxing and checking PayPal balance
- 5Evening routine and final shopping check
Product placement
PayPal (app): Acts - it is used to manage money, make purchases, and track spending. Removing it would change the video's focus and functionality. #PayPalPartner: Appears - it is a hashtag indicating a partnership, but does not act. Removing it would not change the video's content.
On-screen text
#PayPalPartner
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finally
cooking
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that's
shopping
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Original caption
Getting things done with @PayPal using only one app is so mom coded. It keeps me organized and I can’t believe I just learned that PayPal does all these things!! #PayPalPartner
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