@erinnobrienn — 24x breakout

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The best chicken of my life...

@erinnobrienn

276.7K followers · usually 5.7K views a post

Views

133.9K

Likes

9.4K

Comments

1.6K

1.2K

Promoted product

Cookbook

Why it worked

The video effectively blends a personal travel experience with a practical cooking demonstration, leveraging the creator's enthusiasm and the appeal of a "best ever" dish to drive interest in their cookbook.

Summary

The creator shares their experience eating a famous brown butter lemon chicken dish in Florence, Italy, and their subsequent research to recreate it at home. They highlight that the recipe requires only six ingredients and is featured in their cookbook, which they promote as a resource for many recipes.

Structure

1Introduction to the best chicken dish
2Recreating the dish at home
3Highlighting the simplicity and cookbook
4Demonstrating the cooking process
5Enjoying the final dish and promoting the cookbook

Product placement

Trattoria Sostanza (restaurant): ACTS - the restaurant where the creator ate the famous chicken dish. Removing it would change the context of the creator's experience. Brown butter lemon chicken (dish): ACTS - the dish being recreated. Removing it would change the focus of the video. Cookbook: ACTS - the creator's cookbook is being promoted as a source for recipes, including the chicken dish. Removing it would remove the call to action and the main promotional element.

Original caption

I had the best chicken of my life in Florence, Italy @trattoriasostanzafirenze 🍋🍗🍷 It was their famous brown butter lemon chicken, and after going back three separate times for some hard hitting research, I knew I had to recreate it at home. The best part? It only requires 6 simple ingredients! Find the recipe for this chicken + 100 more favorites to help you have fun in the kitchen in my cookbook ❤️ Linked in bio xx This recipe is all about the technique to mimic the original dish that’s cooked over charcoal coals. It transforms a few simple pantry staples into something unbelievably rich, comforting, and so delicious. Of course, you can never fully recreate the dish exactly as they make it in Florence, but I have to say that this version comes pretty close! #chicken #italianfood #DinnerIdeas #butter #lemon