HOW MUCH IS A NEW SEIKO?

@1minutewatchguy

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SoundTikTok sound · original sound - 1minutewatchguy

Promoted product

Seiko Presage HCB001J1

Why it worked

The video taps into the common consumer behavior of seeking value and discounts, presenting a clear breakdown of the final price after multiple offers. The focus on a specific, desirable product with appealing aesthetics also drives interest.

Summary

The video explores the price of a new Seiko Presage watch at a recently opened Seiko boutique in JEM, Singapore. It highlights the watch's features, discounts available with specific credit cards, and the final price, while also mentioning the store's previous occupants.

Structure

1Introduction to the new Seiko store at JEM
2Previous store occupants mentioned
3Focus on the new Seiko Presage HCB001J1 model
4Discussion of price, discounts, and final cost
5

Original caption

How Much is a New Seiko… From a New Seiko Store? @citychainsg have recently reopened their @seikosg boutique in @jemsingapore and they have some newly released models which I’m really interested in. In particular the new Presage HCB001J1 with this fantastic new blue dial. If you’ve got a DBS or POSB card they are even offering an additional 5% discount as well. The new size and the interesting dial are what I’m most attracted to with this watch, let me know in the comments what you think.

More from @1minutewatchguy

Product placement

Seiko (brand): Sells watches. Appears as a store, on display, and on the watch itself. Its capability is demonstrated by showing the watch. Removing the name would change what happens in the video. JEM (mall): A shopping mall. Appears as the location. Removing the name would not change what happens in the video. City Chain (retailer): Sells watches. Appears as a store that previously sold Seiko. Removing the name would not change what happens in the video. DBS (bank): Offers credit cards. Appears as a payment method for a discount. Removing the name would not change what happens in the video. POSB (bank): Offers credit cards. Appears as a payment method for a discount. Removing the name would not change what happens in the video.

Call to action

Follow for more watch videos and let me know in the comments what you guys think about this watch

On-screen text

HOW MUCH IS A NEW SEIKO? FROM A NEW SEIKO STORE? 38.5MM CASE 20% DISCOUNT +5% DBS / POSB 4R35 MOVT. Following Comment

Transcript

How much is a new Seiko? From a new Seiko store? I've come to JEM on Singapore's west side to a newly opened Seiko store. Now, it's only been open two weeks and they've got some new watches that I'm interested in. Before this opened as a Seiko store, it was in fact this City Chain that also sold Seikos. And before that it was the Seiko store. I'm interested in this new Presage model. I love the case size, 38.5 millimeters. And the new dial. The list price just over 700 Singapore dollars. But they'll immediately give you a 20% discount, plus another five if you've got a DBS or POSB card. That means the total price is only 530 Singapore dollars. Inside is a 4R35 movement. I think that could do with a bit of an upgrade in these Presage models. Do me a favor, throw me a follow for more watch videos and let me know in the comments what you guys think about this watch.