Why it worked
The video taps into a specific aesthetic trend ('macabre girly') that resonates with a niche audience, using a popular product type (lip gloss) for a quick, visually appealing demonstration.
Summary
The creator applies a lip gloss product, showcasing the "macabre girly" aesthetic. They express their preference for this style over a "cowgirl" aesthetic while applying the makeup.
Structure
- 1Introduction of "macabre girly" aesthetic
- 2Applying lip gloss
- 3Showcasing the product and result
- 4Creator's personal style preference
Product placement
Issy Cosmetics (brand of makeup) ACTS - the creator applies lip gloss from this brand, and the result is visible on their lips. Removing it would change what happens in the video. Issy Fat Gloss (product name) ACTS - the creator applies lip gloss from this product line, and the result is visible on their lips. Removing it would change what happens in the video. Issy Fat Gloss Macabre (product name) ACTS - the creator applies lip gloss from this specific shade/product, and the result is visible on their lips. Removing it would change what happens in the video.