If you want a beer here...

@heleneinbetween

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SoundTikTok sound · Tubthumping

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Dulle Griet

"De Max van 't Huis" is een iconisch bier dat exclusief geserveerd wordt in het beroemde café De Dulle Griet in Gent. Dit bier is niet zomaar een biertje, het is een ervaring. Het wordt geschonken in een opvallend groot koetsiersglas, dat je ongetwijfeld zal opvallen. Maar er is meer, wat dit bier echt uniek maakt, is de traditie die ermee gepaard gaat. Wanneer je een "Max van 't Huis" bestelt, moet je namelijk een van je schoenen afgeven als borg. Deze schoen wordt vervolgens in een mandje gestopt en omhoog gehesen, hangend aan het plafond van het café, totdat je je glas leeg hebt gedronken en je schoen weer terugkrijgt. Deze bijzondere traditie zorgt voor een onvergetelijke ervaring en maakt het drinken van een "Max van 't Huis" tot een waar spektakel.

Why it worked

The video highlights a quirky and memorable bar experience with a clear, unusual rule (leaving a shoe as collateral) that generates curiosity and shareability. The visual of the large beer and the explanation of the consequences add to the intrigue, making it a compelling story for viewers.

Summary

This video showcases a unique bar in Ghent, Belgium called Dulle Griet, where patrons must leave a shoe as collateral to receive a large beer. The video explains that the shoe is returned only after the entire 1.2-liter beer is consumed and that breaking the expensive glass incurs a significant fine.

Structure

1Introduction to the bar's unique shoe-deposit policy
2

Original caption

The utter FEAR in my husband's eyes! 👀SAVE this for your trip to Belgium! This bar takes your shoe as a deposit on the glass and if you break it... it's EXPENSIVE! Truly this bar is absolutely amazing and such a fun experience- welcome to Dulle Griet in Ghent Belgium! Also... Michael's shoe was too big to put in the basket. He wears size 14 and they literally couldn't fit it.😂😂😂

More from @heleneinbetween

Product placement

Dulle Griet: ACTS - it is a bar where the video takes place and the experience revolves around it. Removing it would change the video. It is the location and the subject of the video. Dulle Griet is a bar in Ghent, Belgium.

On-screen text

If you want a beer here... You must hand over one of your shoes! You only get your shoe back after you drink the full 1.2 liters They keep the shoe as collateral so you don't steal the glass HOWEVER... If you break the glass it's €90 so my husband was terrified and kept it in the wooden holder nearly the entire time 😂 When you're finished you get your shoe back! Dulle Griet Ghent, Belgium

Transcript

If you want a beer here... You must hand over one of your shoes! I get no doubt But I get one again I get no doubt I get no doubt You only get your shoe back after you drink the full 1.2 liters They keep the shoe as collateral so you don't steal the glass HOWEVER... If you break the glass it's €90 so my husband was terrified and kept it in the wooden holder nearly the entire time 😂 When you're finished you get your shoe back!