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836Talking HeadOther hookHealth
Hook
#PLANTERSBrandPartner
@proteinsnackqueen
476.2K followers · usually 5.4K views a post
Views
4.5M
Likes
1.7K
Comments
13
Shares
138
Why it worked
The video leverages a popular creator's authentic voice and a simple, relatable recipe to subtly promote a well-known snack product. The use of a common household item (trail mix) and the creator's personal endorsement make the promotion feel organic and aspirational.
Summary
The creator demonstrates how to make a simple trail mix using Planters Salted Dry Roasted Peanuts, freeze-dried bananas, cinnamon cereal, and chocolate chips. She highlights the convenience and protein content of the peanuts, encouraging viewers to purchase them from local retailers.
Structure
- 1Introduction and partnership announcement
- 2Making the trail mix with Planters peanuts, bananas, cereal, and chocolate chips
- 3Highlighting the protein content of Planters peanuts
Original caption
#PLANTERSBrandPartner Making this trail mix on repeat all summer long because its delicious, easy and so convenient to have on hand when you're on the go as much as I am. I've partnered with the PLANTERS® Brand to show you how easy it is to add extra flavor and crunch to a fun snack that you can truly enjoy anytime and anywhere. Great for kiddos too! @Mr. Peanut adds a convenient 7g of protein per serving (7%DV) and are undoubtedly the star ingredient of this recipe. And what's great is you can grab PLANTERS® Peanuts at your local retailer, which makes them really easy to find! :) Let me know if you make this yummy snack!
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