Why it worked
The video uses a relatable question about makeup application and a humorous, unexpected answer involving a luxury sharpener and a pop culture reference to create engagement. The visual of sharpening lipliners with a high-end tool is also satisfying for viewers interested in beauty.
Summary
The creator is asked how they sharpen their lipliners and reveals they use a NARS sharpener, humorously comparing it to getting grills from Johnny Dang. The video shows various lipliners and the creator demonstrating the sharpening process.
Structure
- 1Question about sharpening lipliners
- 2Creator reveals NARS sharpener
- 3Humorous comparison to Johnny Dang
- 4Demonstration of sharpening
Product placement
NARS sharpener: ACTS - used to sharpen lipliners. Removing it would change what happens in the video.
NYX Professional Makeup lipliners: ACTS - shown and implied to be sharpened. Removing them would change what happens in the video.
Charlotte Tilbury lipliner: APPEARS - shown in the video but not used or interacted with. Removing it would not change what happens in the video.
Sephora Collection lipliner: APPEARS - shown in the video but not used or interacted with. Removing it would not change what happens in the video.