Only Paolo can take this...

@carawayhome

257.2K followers · usually 1.3K views a post

Views

123.5K

Likes

85

Comments

3

Shares

4

SoundTikTok sound · original sound - carawayhome

Promoted product

Caraway

180,000+ 5-Star Reviews. Free Shipping & 30-Day Trial. Kitchenware you can trust. From a ceramic coating made without PFAS, to premium stainless steel...

8 videos3 creators

Why it worked

The video effectively uses a visual transformation to showcase the product, implying a desirable outcome (a "dream kitchen") associated with the brand. The use of on-screen text and relevant hashtags further enhances its discoverability and appeal.

Summary

The video showcases various kitchenware items, transitioning from cluttered and used items to a beautifully arranged set of Caraway cookware and bakeware, implying a transformation into a "dream kitchen". The on-screen text highlights this transformation and the brand Caraway.

Structure

1Showcasing cluttered kitchen items
2Transitioning to a clean and organized kitchen setup
3Highlighting Caraway cookware and bakeware
4

Original caption

Your dream kitchen awaits. ✨ #MakeTheSwapToCaraway #carawayhome #dreamkitchen #kitcheninspiration #princessdiaries #trending

More from @carawayhome

Product placement

Caraway: ACTS - The video showcases Caraway cookware and bakeware, implying they are used to create a "dream kitchen". Removing them would change the visual focus of the video. Appears - The brand name "Caraway" is visible in the caption and creator handle.