CANNOT

@diaryofaceoclip

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Why it worked

The video uses a relatable anecdote about family and education to deliver a life lesson about engagement and purpose. The relatable nature of the story and the underlying message about making the most of opportunities likely resonated with viewers.

Summary

Trevor Noah recounts a conversation with his mother about his cousin's university experience. His mother expressed happiness that they were spending time together, but Noah questioned why she was so happy, leading to a discussion about the value of actively engaging with one's environment rather than passively existing within it.

Structure

1Introduction of the cousin's university experience
2Mother's happiness at spending time together
3Noah's questioning of the mother's happiness
4Mother's explanation about inspiration and engagement
5Noah's realization about the value of action

Product placement

The Diary Of A CEO (podcast): Appears as a watermark/logo in the corner of the video. Removing it would not change what happens in the video.

On-screen text

CANNOT PEOPLE WHO ARE MOVING TO MOVE WENT TO UNIVERSITY LIKE POLICY OUT ON ALL DAY I STARTED HIM ON CAMPUS WHOLE DAY IN LECTURES I WENT AND BEAMING MY COUSIN AND HOW ARE YOU HAPPY NICE AND HAPPY YOU GUYS TIME SAID SO HAPPY? BECAUSE ALL AT THE UNIVERSITY TO MY GO TO UNIVERSITY HANG AROUND NOTHING YES BUT HANGING NOTHING INSPIRE YOUR LIFE BECAUSE WITH IT WHAT? TO ME

Original caption

Trevor Noah’s mother taught him this lesson👏@The Diary Of A CEO #thediaryofaceopodcast #diaryofaceo #podcasts

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Transcript

You cannot be around people who are moving to move and not wish to move. My cousin went to university like, like this openish policy out on all day. I started him on campus, whole day. When he wasn't in lectures, I went and beaming. My cousin and, how are you? Happy. Nice. And, happy. You guys, time. Said, so happy? Because all at the university to my, go to university. Hang around, nothing. Yes, but hanging nothing, inspire your life. Because with it, what? To me.