POV: Whoever said you can do your makeup in the car lied.

@freya.loren

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SoundTikTok sound · BLACK PILL

Promoted product

YSL Beauty Skin Affair Cushion Foundation

Explore the YSL SKIN AFFAIR SOFT GLOW FOUNDATION collection. Where couture meets skincare. Achieve a poreless soft glow and polished radiance on the go.

Why it worked

The video uses a relatable 'point of view' scenario (POV) of trying to do makeup in a difficult situation (a moving car), which is likely to resonate with viewers who have experienced similar challenges. The inclusion of a specific, desirable product (YSL Beauty foundation) with a "Paid partnership" disclosure adds a native advertising element that viewers may find aspirational.

Summary

A woman attempts to do her makeup in a moving car, finding it challenging. She uses the new YSL Beauty Skin Affair Cushion Foundation, applying it with a puff and brush, and drinks from a bottle, all while the car is in motion.

Structure

1Struggling to do makeup in a moving car
2Applying foundation with a puff
3Using a brush for application
4

Original caption

ad not my makeup surviving Dad’s driving better than I did... ft the new @YSL Beauty skin affair cushion foundation #makeup #daddaughter @Sephora UK

More from @freya.loren

Product placement

YSL Beauty Skin Affair Cushion Foundation: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, someone says what it does for them. Removing it would change what happens in the video. Sephora UK: APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video.