from desk to date

The video effectively uses a 'desk to date' transformation narrative, a popular and relatable theme on TikTok, to showcase the product's benefit in a visually appealing way.

The video shows a transition from a desk setting with a laptop and coffee to a date-ready look, featuring the application of YSL Beauty blush. It highlights the blush's ability to enhance the user's appearance for an evening out.

YSL Beauty (makeup brand): ACTS - used to apply blush to face, making it appear more colorful. Removing it would change the video's outcome. YSL Beauty (makeup brand): APPEARS - logo on compacts. Removing it would not change what happens in the video.