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All breakouts
26.4Talking HeadContrarian hookLifestyle
Hook
"drop the foundation right now"
@freya.loren
568.0K followers · usually 22.5K views a post
Views
591.2K
Likes
3.8K
Comments
4
Shares
38
View velocity
+529.9K views over 17.6d · ~30.1K/day · 15 observations
Promoted product
La Roche-Posay EFFACLAR OIL & PORES CORRECT
Why it worked
The video leverages a common beauty concern (foundation vs. natural skin) and offers a surprising solution by presenting a skincare product as a foundation alternative. The "native mention" approach, where the product is integrated into a relatable scenario without an overt sales pitch, likely contributed to its effectiveness.
Summary
The creator demonstrates the La Roche-Posay Effaclar Oil & Pores Correct serum, stating it functions as their moisturizer and provides a blurred look, suggesting it can replace foundation. The video shows the product being applied to the face.
Structure
- 1Creator states to drop foundation
- 2Creator applies product to face
- 3Creator identifies product as moisturizer
- 4Creator shows product bottle
Product placement
La Roche-Posay EFFACLAR OIL & PORES CORRECT (ACTS - it is applied to the face as a skincare product, and the creator states it is their moisturizer. Removing it would change the video's focus. It is the product being demonstrated.)
Original caption
ad When your moisturiser pulls off a blurred look better than your foundation @La Roche-Posay #effaclar #skin #naturalmakeup
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