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@cbsmornings — 4x breakout selling Pumpkin Spice Latte | Overshot

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3.8×Talking HeadOther hookOther

Hook

STARBUCKS ANNOUNCED WHEN ITS PUMPKIN SPICE LATTE WILL RETURN TO MENUS.

@cbsmornings

3.9M followers · usually 9.1K views a post

Views

84.7K

Likes

4.6K

Comments

129

Shares

1.4K

Promoted product

Pumpkin Spice Latte

Why it worked

The video taps into a widely anticipated seasonal event, generating excitement and discussion around a popular product's return. It uses a conversational tone and a relatable question to engage viewers.

Summary

Starbucks has announced that its popular Pumpkin Spice Latte will return to menus on August 25th. This news sparks a discussion about how early is too early to embrace fall flavors and decor.

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Transcript, structure and on-screen text

4 beats, a 89-word transcript and 25 lines of on-screen text — the parts you need to write your own version.

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Original caption

Fall is fast-approaching — along with the beloved Pumpkin Spice Latte 🎃 #psl #starbucks #pumpkinspicelatte #fall

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