These are the new Mood Stones by Kylie Jenner

@dananozime

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Promoted product

Kylie Cosmetics Mood Stones

Shop Kylie Cosmetics by Kylie Jenner, Kylie Jenner Fragrances and Kylie Skin featuring award-winning makeup, fragrance, and skincare that's clean, vegan, cruelty-free, and dermatologist-tested.

2 videos2 creators

Why it worked

The video leverages the popularity of Kylie Jenner and her brand by showcasing new, aesthetically pleasing products. The creator's personal descriptions and direct question to the audience encourage engagement and create a soft sell.

Summary

The creator introduces and describes two fragrances from Kylie Cosmetics' new Mood Stones collection: Cashmere Muse and Blush Wood. She explains the scent profiles and intended moods for each, asking viewers which one they would prefer.

Structure

1Introduction of Kylie Cosmetics Mood Stones
2Description of Cashmere Muse fragrance
3Description of Blush Wood fragrance
4

Original caption

which mood stone would you reach for first? @Kylie Cosmetics #MoodStonesKylieJenner

More from @dananozime

Product placement

Kylie Cosmetics Mood Stones (fragrances) ACTS - they are presented as products for sale, with descriptions of their scents and intended moods. Removing them would change the video's content. Kylie Cosmetics (brand) APPEARS - it is the brand behind the Mood Stones, and its name is visible on screen. Removing it would change the video's context but not the core product demonstration.

Call to action

Which mood stone would you reach for first?

On-screen text

@Kylie Cosmetics #MoodStonesKylieJenner

Transcript

These are the new Mood Stones by Kylie Jenner. Each fragrance is inspired by a different mood. Cashmere Muse is for those serene days. It has notes of bergamot, frangipani and salted musk and it smells fresh, clean and skin-like. And Blush Wood is my evening pick. It has hazelnut, plum, coffee, orange blossom and patchouli oil, making it rich, cozy and a little mysterious. Which mood stone would you reach for first?