Hi guys, I'm Amy Lou, founder and CEO of Tower 28

@tower28beauty

418.4K followers · usually 6.4K views a post

Views

57.3K

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6.1K

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SoundTikTok sound · original sound - cafemusic.lounge

Promoted product

Tower 28 Swipe Serum Foundationhttps://www.sephora.com/product/swipe-serum-non-acnegenic-foundation-with-medium-buildable-coverage-P525457?skuId=3006244 ↗

Why it worked

The video leverages the creator's personal connection as the founder and CEO, creating authenticity and trust. By highlighting the product's benefits for sensitive skin and its skincare-infused formula, it directly addresses a common consumer concern, making it highly relatable and desirable.

Summary

The founder of Tower 28 Beauty introduces their new Swipe Serum Foundation, highlighting its benefits for sensitive skin, its skincare ingredients, and its long-wearing formula. She expresses excitement for the community to try the product, emphasizing its suitability for those with acne and eczema.

Structure

1Introduction of founder and brand
2Announcement of new foundation launch
3Description of product features and benefits
4Emphasis on suitability for sensitive skin
5Excitement for community to try the product

Product placement

Tower 28 Swipe Serum Foundation: ACTS - it is the product being discussed and promoted, its features are described, and it is held up by the creator. Removing it would change the video's topic. It is the subject of the video. Tower 28 Beauty: APPEARS - it is the brand name of the product and the creator's handle/name. Removing it would not change the video's topic, but it would remove brand identification.

Original caption

we can FINALLY talk about OUR foundation 🥹 #tower28 #tower28beauty #newproduct #launch #tower28foundation

More from @tower28beauty

On-screen text

TOWER 28

Transcript

Hi guys, I'm Amy Lou, founder and CEO of Tower 28. I'm so excited to finally be able to talk about our foundation. We've been working on for two years. It is our Tower 28 Swipe Serum Foundation. The sister product to the best-selling concealer that I know you all love. This product is really special to me because it literally is everything that I wanted. Tower 28 to be. It is safe for sensitive skin, including acne and eczema. It is a beautiful, high-performance, serum foundation, 82% skincare, 16-hour wear, 36 shades, and $36. To the love letter to our community, our real people with sensitive skin issues. Just cannot wait for you to try it. Just remember, it's sensitive skin friendly. This is a beautiful, high-performance, serum foundation, 82% skincare, 16-hour wear, 36 shades, and $36. To the love letter to our community, our real people with sensitive skin issues. Just cannot wait for you to try it. Just remember, it's sensitive skin friendly.