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Hook
hills i will die on as a
@dermguru
1.7M followers · usually 61.3K views a post
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2.6M
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162.0K
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Why it worked
The video leverages a common TikTok trend of sharing strong opinions or 'hills to die on' within a specific niche. This format, combined with expert advice from a dermatologist, creates relatable and shareable content that resonates with a broad audience interested in skincare.
Summary
The video lists several skincare recommendations that a dermatologist is passionate about. These include avoiding certain products like loofahs and filler face products, and using specific ingredients like Panoxyl, retinol, tretinoin, azelaic acid, and lactic acid for various skin concerns.
Structure
- 1Introduction of the topic: hills to die on as a dermatologist
- 2List of things to avoid: no loofahs, single blade razors, filler face
- 3List of recommended products/ingredients: Panoxyl for body odor, retinol body lotion, prescription tretinoin
- 4List of ingredients for specific concerns: azelaic acid and lactic acid for bumpy skin and barrier repair
Product placement
Panoxyl for body odor (ACTS - used for body odor, removing it would change the advice given). prescription tretinoin (ACTS - used for skin treatment, removing it would change the advice given). azelaic acid 10-15% (ACTS - used for skin treatment, removing it would change the advice given). lactic acid (ACTS - used for skin treatment, removing it would change the advice given).
On-screen text
Original caption
Not budging here #dermatologist
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