#CeraVePartner

@dermguru

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SoundTikTok sound · original sound - dermguru

Promoted product

CeraVe cleansers

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

2 videos2 creators

Why it worked

The video effectively combines educational content about skincare myths with practical product recommendations, leveraging a trusted source (a dermatologist) to build credibility. The clear demonstration and availability at a common retailer like Walmart make the information actionable for viewers.

Summary

This video debunks the myth that squeaky clean skin is healthy skin, explaining that it can actually strip the skin barrier. The creator recommends CeraVe cleansers, highlighting the Foaming Facial Cleanser for oily skin and the Hydrating Facial Cleanser for normal to dry skin, and mentions the Hydrating Foaming Oil Cleanser for very dry skin. The video concludes by stating these cleansers are available at Walmart.

Structure

1Introduction: Squeaky clean skin is not healthy skin.
2Demonstration: Using CeraVe cleansers.
3

Original caption

the only place I like my squeaking is a shopping cart 🤤 | #CeraVePartner Shoutout to @CeraVe for making cleansers that actually do what they're supposed to do: support and protect and maintain your skin barrier 🫡 Grab them all up at Walmart!

More from @dermguru

Product placement

CeraVe (cleanser): ACTS - used to wash face, cleanses skin, restores skin barrier. Removing it would change the video's purpose. CeraVe (logo): APPEARS - on product packaging. Removing it would not change what happens in the video.

Call to action

Grab them all up at Walmart!

On-screen text

#CeraVePartner Squeaky clean skin IS NOT healthy skin red flag: tight skin after cleansing SQUEAKY CLEAN SKIN DOESN'T MEAN YOUR CLEANSER IS WORKING IT'S ACTUALLY THE OPPOSITE AND MEANS YOU'VE DONE GONE AND STRIPPED YOUR SKIN BARRIER IF YOU WANT CLEANSERS THAT GIVE AND NOT JUST TAKE GO WITH THE OG OF CLEANSERS CERAVE WHICH IS WHY I PARTNERED WITH THEM THE FOAMING FACIAL CLEANSER IS THAT GIRL FOR SUPERB FOAM TO REMOVE ALL OIL OFF YOUR SKIN BUT IT HAS THREE ESSENTIAL CERAMIDES HYALURONIC ACID AND NIACINAMIDE TO SUPPORT YOUR SKIN BARRIER GREAT FOR THOSE WITH OILY SKIN AND FOR MY NORMAL TO DRY FRIENDS GO WITH THE HYDRATING FACIAL CLEANSER SHE CLEANSES WHILE RETAINING SKIN'S NATURAL MOISTURE AND MAINTAINING A SKIN BARRIER 10 OUT OF 10 AND FOR THE Dniest THE HYDRATING FOAMING OIL CLEANSER THE SQUALANE OIL IS ELITE FOR REMOVING OIL AND DIRT WHILE TRANSFORMING FROM AN OIL TO A SOFT LATHERING FOAM CHEF'S KISS CERAVE CLEANSES STRIPPING FOR A STRONGER SKIN BARRIER FROM DAY ONE SO DON'T SLEEP ON THESE CLEANSERS AVAILABLE AT WALMART

Transcript

the only place I like my squeaking is a shopping cart 🤤 | #CeraVePartner Shoutout to @CeraVe for making cleansers that actually do what they're supposed to do: support and protect and maintain your skin barrier 🫡 Grab them all up at Walmart! Squeaky clean skin IS NOT healthy skin red flag: tight skin after cleansing I WANT SQUEAKY DURING MY SKINCARE ROUTINE AND IT'S NOT MY FACE THIS IS ONE OF THOSE SKINCARE MYTHS THAT MAKES ME CRINGE AS A DERMATOLOGIST BECAUSE SQUEAKY CLEAN SKIN DOESN'T MEAN YOUR CLEANSER IS WORKING IT'S ACTUALLY THE OPPOSITE AND MEANS YOU'VE DONE GONE AND STRIPPED YOUR SKIN BARRIER IF YOU WANT CLEANSERS THAT GIVE AND NOT JUST TAKE GO WITH THE OG OF CLEANSERS CERAVE WHICH IS WHY I PARTNERED WITH THEM THE FOAMING FACIAL CLEANSER IS THAT GIRL FOR SUPERB FOAM TO REMOVE ALL OIL OFF YOUR SKIN BUT IT HAS THREE ESSENTIAL CERAMIDES HYALURONIC ACID AND NIACINAMIDE TO SUPPORT YOUR SKIN BARRIER GREAT FOR THOSE WITH OILY SKIN AND FOR MY NORMAL TO DRY FRIENDS GO WITH THE HYDRATING FACIAL CLEANSER SHE CLEANSES WHILE RETAINING SKIN'S NATURAL MOISTURE AND MAINTAINING A SKIN BARRIER 10 OUT OF 10 AND FOR THE Dniest THE HYDRATING FOAMING OIL CLEANSER THE SQUALANE OIL IS ELITE FOR REMOVING OIL AND DIRT WHILE TRANSFORMING FROM AN OIL TO A SOFT LATHERING FOAM CHEF'S KISS CERAVE CLEANSES STRIPPING FOR A STRONGER SKIN BARRIER FROM DAY ONE SO DON'T SLEEP ON THESE CLEANSERS AVAILABLE AT WALMART