There's nothing better than a DQ Blizzard treat on a hot summer day.

@miss.alyssaj

157.3K followers · usually 4.5K views a post

Views

67.4K

Likes

1.4K

Comments

39

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42

SoundTikTok sound · original sound - miss.alyssaj

View velocity

+67 views over 4.3d · ~16/day · 4 observations

Promoted product

Dairy Queen Blizzard

Why it worked

The video leverages a well-known promotional event (Miracle Treat Day) tied to a charitable cause, creating a feel-good narrative around a popular product.

Summary

The creator is enjoying a Dairy Queen Blizzard treat and reminding viewers about Miracle Treat Day, where proceeds go to Children's Hospitals.

Structure

1Enjoying a Blizzard treat
2Announcing Miracle Treat Day
3Explaining the cause
4Showing multiple Blizzards

Product placement

Dairy Queen Blizzard (acts): ice cream treat sold by Dairy Queen. Removing it would change the video's topic. Dairy Queen (appears): brand name on the cup. Removing it would not change what happens in the video.

On-screen text

@dqcanada

Original caption

Thursday, August 13th is DQ Miracle Treat Day!❤️@dqcanada #DQMiracleTreatDay

More from @miss.alyssaj

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Transcript

There's nothing better than a DQ Blizzard treat on a hot summer day. Don't forget that Thursday, August 13th is Miracle Treat Day where 100% of proceeds from Blizzard treats go to your local Children's Hospital Foundation.