we may be married with 2 kids, running our dream company together, and opening our first popup ever this weekend but we were once...

@fashionpass

65.6K followers · usually 564 views a post

Views

100.2K

Likes

446

Comments

5

Shares

5

SoundTikTok sound · original sound - missmie

Promoted product

FashionPassfashionpass.com

Rent clothing on subscription from FashionPass. Browse styles from today's top brands like For Love & Lemons, Free People, Show Me Your Mumu and ASTR.

16 videos

Why it worked

The video effectively uses a 'then and now' narrative to showcase the couple's journey and the growth of their business, creating an emotional connection with viewers and highlighting their entrepreneurial success.

Summary

A couple reflects on their journey from dating for six months to running a clothing rental company together, culminating in the opening of their first popup shop. The video contrasts their past and present, highlighting their entrepreneurial spirit and relationship.

Structure

1Introduction of current life and upcoming popup
2Flashback to early relationship and starting the company
3Contrast between past and present

Original caption

10 years ago I moved in with a guy I'd known for 6 months and we turned the guest bedroom into a clothing rental company. And we never looked back 😚 Anyway… come meet us this weekend !!! 🤍 📍The Shore at Lido Village Sat 8/15 - Sun 8/16 9am - 4pm #founderstory #business #ceo #entrepreneur #couple

More from @fashionpass

Product placement

FashionPass (ACTS - it is a clothing rental company that the creators run and are opening a popup for; removing it would change what happens in the video)

Call to action

come meet us this weekend !!! 🤍 📍The Shore at Lido Village Sat 8/15 - Sun 8/16 9am - 4pm

On-screen text

we may be married with 2 kids, running our dream company together, and opening our first popup ever this weekend but we were once... dating for 6 months before we decided to move in together and run a company out of the guest bedroom 🤪 I'm just a kid and a life is a nightmare

Transcript

we may be married with 2 kids, running our dream company together, and opening our first popup ever this weekend but we were once... dating for 6 months before we decided to move in together and run a company out of the guest bedroom 🤪 I'm just a kid and a life is a nightmare