Your romper's

@fashionpass

65.5K followers · usually 529 views a post

Views

119.1K

Likes

126

Comments

3

Shares

2

SoundTikTok sound · original sound - esnystanrry

Promoted product

FashionPassfashionpass.com

Rent clothing on subscription from FashionPass. Browse styles from today's top brands like For Love & Lemons, Free People, Show Me Your Mumu and ASTR.

15 videos

Why it worked

The video leverages a genuine, emotional moment of a brand founder seeing their product used organically in the real world, creating a relatable and heartwarming narrative that resonates with the brand's community and highlights the product's desirability.

Summary

The video captures a heartwarming moment where the founder of FashionPass encounters a member wearing a dress from the service in public. This unexpected encounter highlights the community aspect of the brand and the joy of seeing customers use and appreciate their rented fashion.

Structure

1Encountering a member wearing a FashionPass dress
2Realizing the dress is from the brand
3Expressing delight and surprise

Original caption

Proof that the best part of FashionPass has always been the people wearing it 🥹 Running into one of our members in the wild, in a dress we knew immediately, was the sweetest little reminder of how far this community goes 🩷 #emotional #founder #founderstory #entrepreneur #sentimental

More from @fashionpass

Product placement

FashionPass (ACTS - it is a clothing rental service, and the video shows someone wearing a dress obtained through it, implying the service's utility and desirability. Removing it would change the context of the interaction and the video's message. The brand name appears on a pink cloth bag, which is a form of advertising for the brand itself.)

On-screen text

Your romper's moments like this will never be lost on us you can spend 10 years building a brand and still never get used to seeing someone wear it in the wild Hi! Nice to meet I'm Grace! Nice to meet Cute. Cute. They're always like Where'd that I was like, my my gosh, I love it. Yeah.

Transcript

Your romper's so cute. Is that FashionPass? Yes, The Founder is right there. She's my boss! Oh my gosh, love the founder right there. She's my boss! moments like this will never be lost on us you can spend 10 years building a brand and still never get used to seeing someone wear it in the wild Hi! Nice to meet I'm Grace! Nice to meet Cute. Cute. They're always like Where'd that I was like, my my gosh, I love it. Yeah.