Bit of a piss take

@7newsaustralia

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Jetstarseen in 2 videos →

Why it worked

The video taps into a common frustration with airline fees, particularly for budget carriers. The "man on the street" interviews provide relatable, unfiltered opinions that resonate with viewers who have similar experiences or concerns.

Summary

This video features Australians reacting to Jetstar's new policy of charging for carry-on luggage. Most interviewees express negative opinions, calling the policy a "scam" or "money grab," while one person defends it as a way to keep fares low.

Structure

1Introduction to Jetstar's new carry-on policy
2Public reactions to the policy
3Explanation of the policy details and effective date
4Jetstar CEO's justification for the policy
5Further public reactions and concerns
6Conclusion on whether the policy affects flight choices

Product placement

Jetstar: an airline that acts by changing its carry-on luggage policy, which is the subject of the video. Removing this name would change the video's topic. 7NEWS: a news organization that appears as a watermark and provides the reporter's name and title. Removing this would not change what happens in the video.

Original caption

Jetstar has announced the use of its overhead lockers will no longer be free in a major overhaul that has left many Aussies unimpressed. The budget airline made the move public on Wednesday, saying anything that doesn’t fit underneath a seat, such as a small handbag, backpack or laptop bag, will cost passengers $25 to $52 to be placed in an overhead locker. #Jetstar #airline #aviation #plane #airtravel

More from @7newsaustralia

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On-screen text

7NEWS 7NEWS.com.au Aussies weigh in on Jetstar's new carry-on cost changes Stephanie Tully Jetstar CEO provides more choice to customers while helping to keep Jetstar's fares low. You only pay for what you need. Tim McLachlan Reporting So, we're on the streets of Sydney to see what people think. That is not okay. I feel like Jetstar already charges for every little thing. And I think that's a safety issue too, because people just put like, things on the seat that are not meant to be there. People also are not going to be happy because they're used to traveling with a bag and putting it in a locker. With already the, with the crisis of living and stuff like that it's just making it like, unfeasible kind of thing. I get checked baggage, That makes sense. But even, like a purse or a handbag, you've got to pay for that? It's a bit ridiculous. I don't like it at all. I think it's just a money grab. Would that make you less inclined to want to fly Jetstar? Yeah, 100%. I think so, but I think Jetstar's a good budget option. So I guess like for me, I love Jetstar because of that. Obviously, yeah Yeah, probably. If it's just more like, you want the cheapest option. I'd say the way, I won't fly Jetstar It's that classic, you think you're getting a bargain and then it turns out not to be a bargain.

Transcript

Bit of a piss take to be honest with you. It's a bit of a scam. That's dumb. It's very American. Boo Jetstar. Jetstar will begin charging passengers to stow luggage in their overhead lockers. The airline said that any bag that doesn't fit under the seat will cost passengers $25 to $52 to be placed in the overhead locker. The new policy is set to come into effect in February 2027, and will scrap the 7kg carry-on weight limit. Our new carry-on baggage model provides more choice to customers while helping to keep Jetstar's fares low. You only pay for what you need. So, we're on the streets of Sydney to see what people think. That is not okay. I feel like Jetstar already charges for every little thing. And I think that's a safety issue too, because people just put like, things on the seat that are not meant to be there. People also are not going to be happy because they're used to traveling with a bag and putting it in a locker. With already the, with the crisis of living and stuff like that it's just making it like, unfeasible kind of thing. I get checked baggage, That makes sense. But even, like a purse or a handbag, you've got to pay for that? It's a bit ridiculous. I don't like it at all. I think it's just a money grab. Would that make you less inclined to want to fly Jetstar? Yeah, 100%. I think so, but I think Jetstar's a good budget option. So I guess like for me, I love Jetstar because of that. Obviously, yeah Yeah, probably. If it's just more like, you want the cheapest option. I'd say the way, I won't fly Jetstar It's that classic, you think you're getting a bargain and then it turns out not to be a bargain.