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He's big in Japan

@misinformedmedia

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Why it worked

The video uses a humorous and critical tone to highlight a perceived gaffe by a political candidate, making it shareable and engaging for viewers interested in political commentary.

Summary

A political commentator criticizes a One Nation candidate for speaking Japanese during a press conference in Australia, suggesting he should speak English. The commentator highlights the candidate's background as a Japanese-speaking investment banker and implies he is out of touch with local politics.

Structure

1Introduction of the candidate and his background
2Criticism of the candidate for speaking Japanese
3Emphasis on the need to speak English in Australia
4Commentator offers to translate

Product placement

7 NEWS: This is a news channel logo that merely appears. Removing it would not change what happens in the video.

On-screen text

He's big in Japan ONE NATION NAMES NSW LEADER MIKE NEWMAN TO CONTEST SEAT OF CESSNOCK IN STATE ELECTION 7 NEWS (speaking Japanese)

Transcript

To be honest, I've been living in Japan for the last 25 years, so I'm not actually longer than Sydney. A Japanese-speaking investment banker is not your usual One Nation candidate showing off his skills by answering a question from a Japanese journalist only to be asked to return to English by his leader. (speaking Japanese) Do you know? No, excuse me. I think everyone else might I'll translate straight after

Original caption

Mike, try the Greens or Labor or literally any other party. One Nation is not the place to be speaking another language. Does this look like New York? Do you think you’re Mayor Mamdani? This is NSW, Mike. Get your head in the game. We speak Australian around here.