HOLLY WILLOUGHBY NOW

@mattrichardson3

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SoundTikTok sound · original sound - mattrichardson3

Why it worked

The video leverages a popular celebrity's transition to a new platform, tapping into public interest and potential controversy. The creator's contrarian take and explanation of the strategic business reasons behind the move likely resonated with viewers interested in media trends and creator economy.

Summary

The creator discusses Holly Willoughby's new YouTube series, arguing that her move to the platform is a strategic decision to gain more control and financial independence. He suggests that this move legitimizes online content creation and that more TV personalities will follow suit.

Structure

1Introduction of Holly Willoughby's YouTube series
2Criticism of the series and the creator's differing opinion
3Explanation of the strategic advantage of YouTube for creators
4Discussion of production company involvement and financial control
5Comparison to traditional television and audience engagement
6Conclusion on the legitimacy and future of online content creation

Product placement

Holly Willoughby (person) - appears on screen and is the subject of the video. Removing her name would change the video. YouTube (platform) - mentioned as the platform Holly Willoughby is using. Removing it would change the video. Hungry Bear (company) - Holly Willoughby's husband's production company that is making her YouTube series. Removing it would change the video. Dan Baldwin (person) - Holly Willoughby's husband and a TV producer. Mentioned as part of Hungry Bear. Removing his name would change the video.

Original caption

Hollly Willibougby is doing YouTube… here’s what I think #hollywilloughby #tv #youtube

More from @mattrichardson3

On-screen text

HOLLY WILLOUGHBY NOW HAS A YOUTUBE SERIES AND IT IS BEING PANNED UM, HERE IS WHY I THINK THEY'RE WRONG. AND LOOK, YOU HOLLY PARTICULARLY LIKES COUPLE OF RUNNINGS IN THE PAST, BUT I'M VERY INTERESTED IN WHAT THIS BECAUSE SHE IS IN CONTROL. MADE WITH HUNGRY WHO ARE HER HUSBAND'S PRODUCTION COMPANY, DAN BALDWIN, WHO THE GREAT TV PRODUCERS. AND I DON'T THINK PEOPLE ARE THIS ISN'T HER TURNING HER BACK THIS IS HER DOING SOMETHING ELSE WHERE SHE WILL HAVE MORE MONEY, MORE CONTROL AND THEY CAN DECIDE PRODUCT IS. SHE HAS CUT THE MIDDLEMEN AND, GONNA GET PAID A FORTUNE. WITH YOUTUBE AS WELL IS IT'S NOT LIKE TELEVISION. SO EVERYONE IS HAD MANY VIEWERS. THINGS ON THEIR GROW. IT IS NOT OVER AFTER ONE EPISODE LIKE THIS MORNING. VERY FEW PEOPLE ON THINGS LIKE YOU KNOW, THEY'RE CATCHING UP ON A WEEK. PEOPLE MAY PUT THE BACKGROUND AND PLAY SEVERAL EPISODES AT ONCE. WHAT ALSO HELPS I THINK, IS STUFF. GOT ONE THING, THE ALGORITHM DOESN'T MUCH. BUT YEAH, IT'S BECAUSE I THINK DOING THIS BECAUSE IT LEGITIMISES ONLINE THAT I DON'T THINK IS HAPPENING FROM THE MAINSTREAM TV WORLD. SO FAIR PLAY TO HER, LIKE, LOT OF FLACK, IT IS THE AND MORE AND BE DOING IT. LIKE, THE RYLANDS OF THIS WORLD ABSOLUTE BOMB ON AND THEY SHOULD TOO.

Transcript

Holly Willoughby now has a YouTube series and it is being panned, um, here is why I think they're wrong. And look, you, Holly particularly likes, couple of runnings in the past, but I'm very interested in what this because she is in control. Made with Hungry Bear who are her husband's production company, Dan Baldwin, who the great TV producers. And I don't think people are, this isn't her turning her back on television. This is her doing something else where she will have more money, more control and they can decide product is. She has cut the middlemen and, gonna get paid a fortune. With YouTube as well, is it's not like television. So everyone is had many viewers. Things on their grow. It is not over after one episode like this morning. Very few people on things like, you know, they're catching up on a week. People may put this on in the background and play several episodes at once. What also helps I think, is stuff. Got one thing, the algorithm doesn't much. But yeah, it's because I think doing this because it legitimises online that I don't think is happening from the mainstream TV world. So fair play to her, like, lot of flack, it is the and more and be doing it. Like, the Rylands of this world would make an absolute bomb on there and they should be doing it too.