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The new prestige job for ambitious young people won't be banking or consulting for much longer because there's a new one that gives them the one thing those jobs didn't have for decades. For decades the smartest people have flocked to banking and consulting after graduation for the promise of high pay, a name brand that opens doors and optionality to do anything they want afterwards. Myself included. I went to an Ivy League college and then banking at Morgan Stanley. But over the past decade, smart young people started looking for more meaningful work. Books like Moral Ambition made the argument that smart people should work on bigger societal problems. And when McKinsey came to town, exposed the negative societal impact of top consulting firms. New prestige opportunities popped up that offered more meaningful work. Teach for America and venture for America. YC and other startup accelerators. But none of them quite broke the choke hold that banking and consulting have on the insecure overachiever because they offered status and learning, but not quite the same level of income. Now companies like OpenAI and Anthropic are entering as new alternatives. Working at these companies is high income, prestigious, and there's a surprising sense of mission behind them, whether you agree with it or not. Walking into opening his office, which I visited last month, feels less like a tech company and more like an artist's workshop. There are exhibits in the halls about the importance of art and storytelling, design and curation. The space is thoughtfully centered around the shared company belief of ensuring that AGI benefits humanity, even if the general public believes otherwise. There are also more and more opportunities that these companies to do morally ambitious work, like with nonprofits or helping local journalism. I personally know people who work at these companies that are all ambitious, curious, creative, don't necessarily agree with everything an AI and the corporate decisions, even if they believe in the broader technology. Let me know what you think about this new prestige job and follow me if you're building a non-linear career.