The #1 mistake for ambitious entrepreneurs

@itshannahzhang

50.3K followers · usually 5.8K views a post

Views

4.4M

Likes

2.1K

Comments

31

Shares

68

SoundTikTok sound · original sound - itshannahzhang

View velocity

+1.1M views over 18.4d · ~60.6K/day · 4 observations

Promoted product

Xeroxero.com

Online accounting software made for your small business. Log in anytime, anywhere and explore easy invoicing, bookkeeping and more.

7 videos7 creators

Why it worked

The video addresses a common pain point for entrepreneurs (doing too much themselves) and offers a practical, relatable solution with a clear demonstration of the product's benefits. The use of relatable memes and a personal anecdote makes the content engaging and trustworthy.

Summary

The creator discusses the common mistake ambitious entrepreneurs make by trying to do everything themselves, including finances. She shares how she overcame this by using Xero, a cloud-based accounting software, to automate her bookkeeping and gain better financial insights.

Structure

1Mistake: trying to do everything yourself
2Past experience: investment banking, accounting
3Solution: using Xero for accounting

Original caption

paid partnership with @Xero #ad If you've been meaning to get your business finances in order, this is your sign. The trap of being good at a lot of things is you think you have to do all of them yourself. I ran my business finances by hand way longer than I should have. moving everything to xero means my bank feeds, invoicing, and cash flow run on their own, and my accountant gets clean books instead of a mess. Special Xero offer: Visit the link in my bio for a special offer. Terms & Conditions apply. https://referrals.xero.com/hannahzhang #ad #xero #xeropartner #solopreneur

More from @itshannahzhang

Product placement

Xero: It ACTS as cloud-based accounting software that automates bookkeeping, invoicing, and cash flow management. Removing it would change the video's core message and functionality demonstration. Stan: It APPEARS as a link aggregator in the creator's bio. Removing it would not change what happens in the video.

Call to action

try xero today. I have a special offer for you that I'll share in the caption.

On-screen text

The #1 mistake for ambitious entrepreneurs This is one of the biggest mistakes you can be making in your business and how I avoid it now. me as a solopreneur doing finance, ops, strategy and marketing Product Marketing Because I'd spent 90 hours a week in investment banking modeling finances and studied accounting at Wharton that doing my own bookkeeping would be a no brainer But what that actually meant was I was spending hours every week doing things that weren't core to my business like strategy and creative My first step to fixing this, and honestly something I wish I'd done earlier was using Xero to automate my accounting. Xero is a cloud based accounting software with over 4.6 million users. It does my bookkeeping every month now, and I can see my revenue and costs without having to calculate them myself. and you can also easily give access to your account to your accountant or bookkeeper. when tax season comes around. Even though this was a very small thing that I delegated, it was a big step towards realizing that I don't have to do everything myself. And it helped me approach my business with the mindset of an owner rather than an employee, which I'd always been before. So, if you're still doing your finances yourself, or want to take a small step towards delegating, try Xero today. I have a special offer for you that I'll share in the caption.

Transcript

The #1 mistake for ambitious entrepreneurs This is one of the biggest mistakes you can be making in your business and how I avoid it now. me as a solopreneur doing finance, ops, strategy and marketing I figured I could just do everything myself because I'd worked in finance, strategy, product ops and marketing. I figured that because I'd spent 90 hours a week in investment banking modeling finances and studied accounting at Wharton that doing my own bookkeeping would be a no brainer But what that actually meant was I was spending hours every week doing things that weren't core to my business like strategy and creative. My first step to fixing this, and honestly something I wish I'd done earlier was using Xero to automate my accounting. Xero is a cloud based accounting software with over 4.6 million users. It does my bookkeeping every month now, and I can see my revenue and costs without having to calculate them myself. and you can also easily give access to your account to your accountant or bookkeeper. when tax season comes around. Even though this was a very small thing that I delegated, it was a big step towards realizing that I don't have to do everything myself. And it helped me approach my business with the mindset of an owner rather than an employee, which I'd always been before. So, if you're still doing your finances yourself, or want to take a small step towards delegating, try Xero today. I have a special offer for you that I'll share in the caption.