kinda chic to host a brand trip but for your community of members who believed in you every step of the way

@fashionpass

65.5K followers · usually 529 views a post

Views

2.5K

Likes

48

Comments

5

Shares

1

SoundTikTok sound · original sound - spotifypapaaa

Promoted product

FashionPassfashionpass.com

Rent clothing on subscription from FashionPass. Browse styles from today's top brands like For Love & Lemons, Free People, Show Me Your Mumu and ASTR.

15 videos

Why it worked

The video leverages aspirational lifestyle content and community appreciation, which resonates well on social media. The visual appeal of the trip and the implied success of the brand create a positive association for viewers.

Summary

The video showcases a group of women enjoying a brand trip, highlighting the experience as a reward for a supportive community. It features scenes of them posing together, dining, and celebrating by the beach at sunset.

Structure

1Group posing by the ocean
2Women laughing and interacting at a table
3Toasting with drinks
4

Original caption

To the women who made all this possible 🥂 #fpvilla #fashionpass #clothingrental #community #entrepreneur

More from @fashionpass

Product placement

FashionPass (ACTS - it is the brand hosting the trip, and the creator's account is named FashionPass, implying it is the service being used for the trip. Removing it would change the context of the video as it is presented as a brand trip.)