GETTING THE MOST OUT OF WASH DAY AS A

@jordyn_wood

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SoundTikTok sound · original sound - jordyn_wood

Promoted product

Odele

Odele Beauty is a clean beauty brand creating salon-grade, cruelty-free hair care + body products that are safe + designed to share with anyone who shares your shower.

7 videos5 creators

Why it worked

The video effectively targets busy moms by showcasing a relatable problem (limited time for hair care) and offering a practical solution with a specific product. The 'native mention' approach, where the product is integrated naturally into a daily routine, makes the promotion feel authentic and less like a hard sell, increasing its relatability and potential for virality.

Summary

A busy mom demonstrates how she uses Odele Volumizing Shampoo and Conditioner to keep her hair looking good and volumized throughout the summer. She highlights the products' ability to provide a deep clean and lightweight hydration that lasts.

Structure

1Introduction as a busy mom wanting good hair
2Introducing Odele shampoo and conditioner
3Demonstrating shampoo use and benefits

Original caption

Making the most of my wash days this summer as a busy mom of 2 with @Odele Volumizing shampoo & conditioner ✨ Gives me volume, fullness & hydration that lasts all day & through all our summer activities 🌞 #odelepartner #hairroutine #volumizingproducts #momroutine

More from @jordyn_wood

Product placement

Odele Volumizing Shampoo: ACTS - used to wash hair, cleanses and provides volume. Removing it would change the video's demonstration of hair washing. Odele Volumizing Conditioner: ACTS - used to condition hair, hydrates and adds fullness. Removing it would change the video's demonstration of hair conditioning.

On-screen text

GETTING THE MOST OUT OF WASH DAY AS A BUSY MOM OF 2 THIS SUMMER! Meet Odele

Transcript

Getting the most out of wash day as a busy mom of 2 this summer! My days are full and time is limited. But I still want my hair to look super good and last through all of our summer activities. I've been using Odele's Volumizing Shampoo and Conditioner. The shampoo gives a really deep clean which helps my hair stay fresh longer, especially in the summer. And the conditioner is lightweight so it hydrates without weighing everything down. My hair stays volumized all day, is super soft and bouncy. I'm making the most of my summer with my kids and having a routine that looks this good and actually works makes it that much easier.