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@ansley_earle

62.4K followers · usually 3.1K views a post

Views

5.1M

Likes

2.2K

Comments

40

Shares

38

SoundTikTok sound · original sound - ansley_earle

View velocity

+3.9M views over 8.6d · ~452.4K/day · 8 observations

Promoted product

Head & Shoulders Glacier Mint shampoo

Experience extra cooling relief and an extra refresh of your scalp with Head & Shoulders Anti-Dandruff Glacier Mint Shampoo. Brought to you by the #1 dermatologist-recommended brand.

2 videos2 creators

Why it worked

The creator effectively connects with the audience by addressing a common summer problem (humidity and discomfort) and presenting a relatable solution. The soft-sell approach, focusing on personal experience and the product's benefits, makes the promotion feel authentic and trustworthy.

Summary

The creator shares her experience using Head & Shoulders Glacier Mint shampoo during hot summer months, highlighting its refreshing and cooling effect. She explains how it helps her feel confident and prevents discomfort, recommending it to viewers who can relate to the problem.

Structure

1Introduction to summer humidity and hair concerns
2Introduction of Head & Shoulders Glacier Mint shampoo
3Demonstration of using the shampoo

Original caption

#headandshoulderspartner Glacier Mint shampoo from @head&shoulders has been my best friend during these HOT months & always makes me feel so refreshed and leaves me with perfect hair 🫧🥰 ✨

More from @ansley_earle

Product placement

Head & Shoulders Glacier Mint shampoo: it acts to relieve dandruff itch and provides an extra refreshing sensation with cooling mint. Removing it would change the video's topic and demonstration.

On-screen text

#ad get humid I've shampoo really effect these let's Shampoo not summer the these has instant to out my that itching before can can, trying Glacier

Transcript

It's so crazy humid during these summer months. I've been using this one shampoo that has this really nice cooling effect and it's been saving me in these summer months. It's so refreshing and the perfect little pick-me-up in these hot months because it has this really nice instant cooling effect. I never want to have to feel like I'm self-conscious about anything or uncomfortable before it becomes a problem. If you can relate, which I know you can, I highly recommend trying the Head & Shoulders Glacier Mint shampoo.