MY HAIR WASH ROUTINE

@thesarawans

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SoundTikTok sound · Kanye - Instrumental

Promoted product

Head and Shoulders Derma X Pro

Why it worked

The video effectively showcases a common problem (oily, flaky scalp) and presents a clear solution using a well-known brand. The demonstration of the product in use, combined with relatable personal experience, makes it a soft sell that resonates with viewers facing similar issues.

Summary

The creator demonstrates their hair washing routine using the Head and Shoulders Derma X Pro range. They explain how the products help with their oily and flaky scalp, especially after moving to a more humid climate.

Structure

1Introduction to hair wash routine
2Showing the Head and Shoulders Derma X Pro products
3Washing hair with shampoo
4Applying conditioner
5Drying hair and final scalp treatment

Original caption

My husband’s new hair wash routine with the new Head and Shoulders Derma X Pro Soothe range 💆‍♂️🧴 #NoMoreSwitching #DramaFreeWithDermaXPro #gifted #hairwashroutine #hairwashday @Head & Shoulders

More from @thesarawans

Product placement

Head and Shoulders Derma X Pro Soothing Comfort Shampoo (ACTS - used to wash hair, removes dandruff and itchiness, removing it would change the hair washing process); Head and Shoulders Derma X Pro Soothing Comfort Conditioner (ACTS - used to condition hair, removes dandruff and itchiness, removing it would change the hair washing process); Head and Shoulders Derma X Pro Instant Scalp Soother (ACTS - applied to scalp to soothe it, removes dandruff and itchiness, removing it would change the hair washing process)

On-screen text

MY HAIR WASH ROUTINE with Head and Shoulders so stay same to days well like shampoo and using Pro Head persuaded Durban my second oily lumidity to dry scalp flaky this a wash shampoo conditioner the use and helps flaky the I'll about flakes

Transcript

so stay same to days well like shampoo and using Pro Head persuaded Durban my second oily lumidity to dry scalp flaky this a wash shampoo conditioner the use and helps flaky the I'll about flakes