5-9 before my 9-5

@caitlincoroneos

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SoundTikTok sound · original sound - caitlincoroneos

Promoted product

Head & Shoulders

H&S is America's #1 dandruff shampoo brand. To get 100% flake free hair, try our product range of shampoos, 2-in-1s, conditioners and hair treatments.

3 videos3 creators

Why it worked

The video successfully integrates the product into a relatable 'day-in-the-life' narrative, making the promotion feel like a genuine lifestyle recommendation rather than a traditional advertisement.

Summary

A creator shares her morning routine, highlighting how using Head & Shoulders shampoo helps her manage her scalp health so she can focus on her busy schedule. The video serves as a soft-sell promotion for the product.

Structure

1Introduction to busy morning routine
2Problem: scalp issues affecting daily focus
3Solution: switching to Head & Shoulders
4Demonstration of product use in shower

Original caption

As a girly with a busy schedule, I need a hair care routine that is low maintenance and looks good for days. That's why I've been loving @headandshouldersANZ 🩵️ #ad #headshoulders #blowoutroutine #blowoututorial #haircareroutine

More from @caitlincoroneos

Product placement

Head & Shoulders (a) ACTS: the creator demonstrates using the shampoo in the shower, explains its benefits for scalp health, and holds the bottle throughout the video to promote it. Removing it would change the entire purpose of the video.

Call to action

So this is your sign to switch to Head & Shoulders if your scalp has been holding you back too.

On-screen text

5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5 5-9 before my 9-5

Transcript

As a busy uni student working three jobs, I don't have time to worry about my scalp looking oily, flaky or itchy. And since I always start most mornings off by doing some exercise, it is so important for me to have the best shampoo so I can focus on the important parts of my day. I used to skip mornings like this because I was worried about how my hair would look after my workout and my scalp would always get so oily and itchy, which genuinely put me off all day. But since I've switched to Head & Shoulders, I don't have to worry about my scalp and instead I can focus on the things that actually matter in life, including uni, building my career and spending time with my friends. And with up to 100% dandruff protection with regular use, it means I can actually focus on what's ahead of me, not what's on my shoulders. So this is your sign to switch to Head & Shoulders if your scalp has been holding you back too.