My hair care routine just leveled up thanks to Head & Shoulders.

@mattyweis

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SoundTikTok sound · Elegant

Promoted product

Head & Shoulders

H&S is America's #1 dandruff shampoo brand. To get 100% flake free hair, try our product range of shampoos, 2-in-1s, conditioners and hair treatments.

3 videos3 creators

Why it worked

The video uses a relatable 'high stakes' scenario to frame the product as a confidence-boosting solution, making the sponsored content feel like a natural part of a personal preparation routine.

Summary

The creator demonstrates their hair care routine using Head & Shoulders shampoo to ensure they are flake-free for an upcoming presentation. The video highlights the product's new Hydrazinc formula and its 24/7 dandruff protection benefits.

Structure

1Introduction of the hair care routine upgrade
2Demonstration of the product bottle and texture
3Explanation of the new Hydrazinc formula benefits
4

Original caption

#headandshoulderspartner upgrading my wash day routine with @head&shoulders 🫧🧴 we don’t do flake paranoia around here 💅 i’m using the new and improved formula with hydraZinc, designed to provide 24/7 dandruff protection, even between washes ⏰✨ because when the stakes are high, we need zero flakes. hair confidence always 🫶 #highstakesnoflakes

More from @mattyweis

Product placement

Head & Shoulders: (a) ACTS — the creator demonstrates the shampoo bottle, shows the texture of the product, and explains its benefits (100% dandruff protection, Hydrazinc formula). Removing it would change the entire video as it is the subject of the routine. The brand is also mentioned in the caption and the video is marked as a paid partnership.

On-screen text

My hair care routine just leveled up thanks to Head & Shoulders. We don't do flake paranoia in here. This classic is clinically proven to provide 100% dandruff protection. And even more good news, I'm using the new and improved formula with Hydrazinc. Designed to provide 24/7 dandruff protection in between washes. I have a huge presentation coming up, and the last thing I want to worry about is flakes. So it's high stakes and zero flakes.

Transcript

My hair care routine just leveled up thanks to Head & Shoulders. We don't do flake paranoia in here. This classic is clinically proven to provide 100% dandruff protection. And even more good news, I'm using the new and improved formula with Hydrazinc. Designed to provide 24/7 dandruff protection in between washes. I have a huge presentation coming up, and the last thing I want to worry about is flakes. So it's high stakes and zero flakes.