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Hook
coco man 🤝 Weston McKennie
@vitacoco
1.2M followers · usually 63.6K views a post
Views
298.7K
Likes
819
Comments
39
Shares
101
Promoted product
Vita Coco
Vita Coco is a brand of coconut water featured in humorous skits and promotional content.
Why it worked
Leveraging a recognizable athlete (Weston McKennie) with a fun, mascot-driven activation for a popular beverage brand creates engaging and shareable content.
Summary
A person in a Vita Coco Coconut Water costume interacts with Weston McKennie, who is playing with a soccer ball. The interaction appears to be a playful promotional event.
Structure
- 1Vita Coco mascot enters
- 2Weston McKennie appears
- 3Interaction with soccer ball
- 4McKennie poses with mascot
Product placement
Vita Coco Coconut Water (the original): ACTS - it is worn as a costume by a person, implying it is a product being promoted. Removing it would change the visual focus of the video. It appears as a logo on the costume.
Original caption
the dap was clean #vitacoco #coconutwater @westonmckennie
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