Why it worked
The video likely performed well due to its satisfying visual of a simple, efficient method for making pancakes. The use of a bottle for mixing and pouring is a novel and visually appealing technique that simplifies the process and makes it easy to follow.
Summary
The video demonstrates how to make pancakes (blini) by mixing ingredients in a bottle and then cooking them in a pan. The process involves adding eggs, sugar, salt, milk, flour, boiling water, baking soda, and vegetable oil into a bottle, shaking it to combine, and then pouring the batter into a hot pan to cook.