NEW custard puffs place in Sydney!

@thefoodinbox

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SoundTikTok sound · Matcha Latte

Promoted product

Tony's Bakery

2 videos

Why it worked

The video taps into a common consumer experience: the disappointment of a favorite local spot closing and the subsequent search for alternatives. By highlighting a new, accessible option with visually appealing products (animal shapes) and a positive review, it provides a satisfying solution for viewers with similar cravings.

Summary

The creator visits Tony's Bakery in Cabramatta, Sydney, to try their custard puffs, which are presented as an alternative to the now-closed Emperor's Puffs in Chinatown. She finds them to be cute, generously filled, and enjoys the pancake-like batter.

Structure

1Introduction to a new custard puff place
2Visiting Tony's Bakery
3Observing the fresh production and pricing
4Trying the custard puffs
5

Original caption

NEW place for custard puffs in Sydney! If you're like us and devastated by the closure of Emperor’s Puffs in Chinatown, here's another spot you can get your custard puff fix! This bakery in Cabramatta has their own version of freshly made custard puffs, they have the full machine making them out the front of the store 😀 These are slightly bigger than the ones from Emperor's puffs and come in bear and fish shapes, lots of custard inside and I actually like the batter here more than the original, it has more of a sweet pancake flavour! 📍 Tony’s Bakery, Park Road Cabramatta (the John St location doesn’t sell these, although they have pandas waffles which are good too!) 🤑 12 for $10 #sydneyfood #cabramattafood #sydneycheapeats #emperorspuffs

More from @thefoodinbox

Product placement

Emperor's Puffs (a place that sells custard puffs, now closed) - ACTS, removing it changes the narrative of the video. Tony's Bakery (a bakery that sells custard puffs) - ACTS, removing it changes the narrative of the video. Tony's Bakery (logo on sign and on machine) - APPEARS, removing it does not change what happens in the video.

On-screen text

NEW custard puffs place in Sydney!

Transcript

So now that Emperor's Puffs is closed in Chinatown, apparently there's another place you can get cream puffs from in Cabramatta. So let's go try it out. So this is Tony's Bakery and there's actually two of these locations. This is the one on Park Road. They're making them fresh, they've got the machine here and everything. It's 12 for $10, which is actually a pretty good price. Here we go. I like the animal shapes, they're really cute! Hmm. Quite a lot of custard in there. I like the batter actually. It's got more of like a pancake flavour. Yep, these are good. I like them.