@theicedcoffeehour — 18x breakout

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THIS IS HOW

@theicedcoffeehour

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Promoted product

Why it worked

The video taps into the current discourse around the tech industry's need for skilled labor and offers a compelling solution with a guaranteed job outcome, making it highly relevant and aspirational for viewers interested in career changes or skill development.

Summary

The video discusses how desperate Meta is for skilled workers, offering to pay for training courses that guarantee a job. It highlights various trades like fiber optics, electrical work, and construction, emphasizing that Meta covers all expenses and guarantees employment after a five-week program. The speaker suggests this approach represents a new way of thinking about vocational training, akin to a "Manhattan Project."

Structure

1Meta's desperation for skilled workers
2Meta pays for training and guarantees jobs
3Examples of trades covered
4The new approach to vocational training

Product placement

Meta: it is a company that is desperate for skilled workers and offers training courses that guarantee a job upon completion. It appears as a logo and is mentioned by name. Removing it would change the subject of the video.

On-screen text

THIS IS HOW DESPERATE FOR SKILLED WORKERS. THEY WILL PAY YOU TO GO THROUGH THE COURSE. COULD BE FIBER OPTIC, COULD BE BASIC ELECTRIC CONSTRUCTION TRADES. THEY'LL PAY YOU, COVER ALL YOUR EXPENSES. FOOD, AND AT THE END OF FIVE WEEKS, THEY'LL GUARANTEE YOU A JOB. AND... "EH... I DON'T WANNA WORK FOR META." WITH YOUR CERTIFICATIONS. I THINK WHAT'S COMING IS A COMPLETELY NEW WAY TO THINK ABOUT VOCATIONAL TRAINING. I THINK IT'S GONNA BE LIKE A MANHATTAN PROJECT.

Original caption

“Meta Is DESPERATE For Workers!”