Why it worked
The video taps into the popular 'reset' and organization trend, combined with the satisfying visuals of cleaning and arranging makeup, which appeals to a broad audience interested in beauty and home organization.
Summary
The video shows a "Vanity Reset" where makeup products are organized and cleaned. The creator tidies drawers, cleans the vanity surface and mirror, and arranges various makeup items like foundations, lipsticks, and palettes.
Product placement
Diptyque (appears, removing it would not change what happens in the video), Jo Malone London (appears, removing it would not change what happens in the video), NARS Cosmetics (acts, removing it would change what happens in the video), YSL Beauty (acts, removing it would change what happens in the video), Summer Fridays (acts, removing it would change what happens in the video), KIKO Milano (acts, removing it would change what happens in the video), Rhode (acts, removing it would change what happens in the video), Dior (acts, removing it would change what happens in the video), Huda Beauty (acts, removing it would change what happens in the video), Mario Badescu (acts, removing it would change what happens in the video), MAC (acts, removing it would change what happens in the video), Chanel (appears, removing it would not change what happens in the video)