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Hook
Today was my 1st born son's 1st day of BJJ. He was so nervous.
@paulylong
3.8M followers · usually 139.5K views a post
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443.2K
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34.6K
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Why it worked
The video taps into the universal experience of parental support and a child overcoming fear, creating an emotional connection with viewers. The relatable narrative of a child's first day in a new activity, combined with the heartwarming resolution, likely resonated widely.
Summary
The video documents a father's experience on his son's first day of Brazilian Jiu-Jitsu (BJJ). Initially nervous and clinging to his father, the son eventually participates in the class and overcomes his initial fear.
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Transcript, structure and on-screen text
5 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
He did it🥹🥺❤️
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